Case: “Magna Multi makes it easier to work as a freelance property photographer”

As a property photographer with many years of experience in a setup where all processes were centralised, Rune Kæseler Andersen missed working independently and having greater influence over his work. But how do you go from being a subcontractor in a large operation to handling bookings, communication, and delivery yourself?

“I had known for a long time that I should be doing something different, but I focused on the work. There were plenty of assignments, but my income was low, and I had no influence over the final result. It started to affect my enjoyment of the job,” says Rune Kæseler Andersen of Kæseler Image Solutions.

Translated from Danish

Rune has worked as a property photographer since 2005 and, for many years, supplied images to a larger company that handled booking, editing, and delivery centrally. For Rune, this meant a fast pace and many properties in a single day — at the expense of his professional pride.

The right booking system removes the costly middleman

“Being part of such a large ecosystem makes it difficult to become fully independent. The system works, and because of that it can seem easier and safer to stay within it. But in the long run, it isn’t satisfying to simply be a supplier. It wasn’t even really a collaboration. I only took the photographs, while others edited and delivered them,” explains Rune.

Translated from Danish

An enquiry from a potential new client was what finally prompted him to look for a different solution and a booking system that could support a freelance property photographer. He quickly recognised the advantages of Magna Multi.

“It brings together many functions in one system — just as I was used to. Booking, calendar management, communication with the seller and the estate agent, direct delivery to Mindworking, invoicing. Everything. But with my own brand and without an expensive middleman,” points out the experienced property photographer.

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Minimal administration with Magna Multi

Removing the middleman also brings more administrative responsibilities, but according to Rune Kæseler Andersen, this takes up very little time in his day-to-day work — thanks to Magna Multi.

“The big difference is that I now work for myself. Magna Multi gives me a complete overview of assignments in my calendar. Estate agents book directly with me. Communication with the seller is automated, allowing me to focus on the photography assignments. In that way, Magna Multi removes many of the barriers that prevent people from becoming independent,” he says, before continuing:

“I have a completely different and much closer relationship with estate agents today because we communicate directly. They know who they are sending out and what they are getting. It gives me a greater sense of involvement throughout the entire process, and sellers are more satisfied because I have more time for each individual assignment. I can clearly feel the difference in my professional pride. At the same time, I’m being paid better.”

Translated from Danish

A booking system tailored to property photographers

For Rune, it was important that two of the people behind Magna Multi are property photographers themselves.

“Magna Multi feels tailor-made for property photographers. It’s practical, realistic, and complete, with all the features a freelance property photographer needs in a booking system. That’s why it was incredibly easy to get started, and you receive quick answers whenever you have questions about the system,” explains Rune.

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He also points out that estate agents find it easy to use.

“Magna Multi creates value for everyone involved. I’ve already referred a colleague to Magna Multi. And I would definitely recommend Magna Multi to other freelance property photographers who want to work more on their own terms, with greater ownership and better pay, without compromising on quality, efficiency, or professionalism,” says Rune Kæseler Andersen.

Translated from Danish